Professional Summary
A web content strategist and social media specialist, highly skilled in systematic research with great attention to detail. Strong ability to assess relative importance of information gathered, forecast trends in the industry and ability to successfully lead initiatives. Thrives in environments with multiple initiatives and responsibilities. Looking to work in the nonprofit, association or startup sector. Ability to lead, collaborate and work well with others, or work independently when necessary.
Web Content Production | Consultant
American Dental Association | Creative Circle • October 2016 to Present
- Digital Web Content Production, SEO
- SEO/ Digital Strategy: Analyzed and interpreted digital web content for digital web content migration
- Database Management: Site Core, Site Improve
Founder, Executive Director
AJW Foundation • March 2015 to Present
- Mission: To educate, fight causes and change minds about mental health and its impact on families.
- Business strategist: Donor Management, Volunteers, Instructional Trainer
- Communications, web content, social media, web design, SEO
Web Content Strategist
Lynne Jordan LLC • September 2016
- Consultant for redesign of website Press Kit
- Redesign of marketing material, e-communications, press
Associate Digital Producer
Pearson Education • June 2013 to August 2014
- Development of digital educational products and content, UI and functionality testing
- SEO/ Digital Strategy: Analyzed and interpreted digital web content for digital web content migration
- Worked with UI and design teams to determine how content is presented and organized
- Methodology & web system training
- Database Management: Pearson Realize, Sharepoint, Documentum, Test Builder, XPCT
Web Content/Social Media Manager
Lynne Jordan, LLC • Jan 2006 to Oct 2013
- Trained, created, administrated and produced all web content, e-blast.
- PR press releases—web and podcast technologies for business website.
- Created social media networks and professional blog tools to advance membership. Improved member enrollment by 30 percent.
Producer, Digital Media & Social Media
AJW Media • Jan 2008 to Oct 2013
- Designed and implemented digital products: e-books and magazines for entrepreneurial projects.
- Worked on web technical issues, produced monthly radio programming on hot topics of the day.
- Web strategist for online magazine, interactive blog, digital media projects and marketing campaigns.
- Trained and managed staff on web content management technologies and created AP style guidelines M&P.
- Created marketing and PSA campaign which landed key entertainment and political initiatives.
- Invited to White House by President Barack Obama in June of 2011 for social media advocacy
- Keynote speaker and classroom workshops at UC Davis University and St. Cloud State University.
Education
Columbia College, Chicago, IL | Communication Design, Bachelors of Arts
Major Concentration: Graphic Design, Fine Arts
Minor Concentration: Deaf Studies using American Sign Language (ASL), Computers
(Full resume and references on request)